Returning from her internship in Seoul with an incredible glow, friends of the founder wanted to know her secret. It was simple: the magical Korean products that penetrate deeply into the skin, protecting more layers to prevent damage, not just remedy it. Rather than relying on a one-product-fits-all solution, layering the ingredients that our skin truly needs, nourishes and hydrates.

Obsessed with the ‘Seoul Glow’ transformation that the founder returned with, it was clear that the power of Korean skincare needed to be shared. By creating a brand for Korean skincare in the Netherlands, she hopes to share the impressive yet widely unknown knowledge of cosmetics that have been developed in Korea for centuries.

While many of us cannot simply board a plane to Seoul, the founder wants to take you there. Feel the excitement, see the lights, and experience the city as if you were there. Join the hustle and bustle of the city, and elevate your skin as well as your senses – become a part of the community. Give your skin a one-way ticket to Seoul!